Client Briefing Form – Vantage Pictures

This briefing form helps us gather important information about your brand, products/services and upcoming video campaign. Understanding your vision for this project means everything to us so please provide as many details as possible. The more we know, the faster we’ll be able to kickoff the creative process and provide you with an accurate budget estimate.

If you’re unsure about any fields, feel free to leave them blank and we’ll offer our suggestions.

Project Title*

Company Name*

Contact Info

Name*

Title

Email*

Phone Number

Video Campaign Details

What are the primary goals of your video campaign?

What's the key message that you want to communicate to viewers?

What's your desired runtime for the video? For most cases, we recommend 90 seconds or less.

Who's the target audience of your video?

Try to take us inside the minds of your viewers... Why will they care about the video? What value will it offer them?

Please describe the mood and style of the video. What emotions do you wish to evoke in your audience?

Are there any important themes, buzzwords or campaign slogans that we should focus on as we develop a concept? Anything we should explicitly avoid?

Can you give us a few references that are similar in style to the video you're imagining? Either from our own portfolio or other videos that you found online. Please provide comma-separated links.

What's your budget range for this campaign? Startup ($80K-$150K USD)Small ($150K-$200K USD)Moderate ($200-$250K USD)Large ($250K+ USD)Other:

Timeline & Release

How will this video be released and displayed? (i.e. broadcast, YouTube, website, storefront displays, trade shows, etc.)

In which countries/regions will the video be shared?

When do you need the final video to be delivered? Is this deadline fixed or flexible?

Is the release of the video tied to any important events or holidays?

Brand Profile

Briefly describe your brand and the services that your company provides.

Can you summarize your company's mission statement? What are your brand's core values that we should consider when developing a concept and style?

What are some of the keywords you would associate with your brand?

Product Details

What are the key features of your product that you wish to highlight in the video?

What are the pain points of your target market that the product aims to address? How will your product solve them?

What separates your product from those of your competitors? What makes it unique within your industry?

Ancillary Content

Aside from the main video(s), is there any other content you need to produce for this campaign? (i.e. cut-downs for social media or explainer videos)

Considering your plans for online promotion, will you need the dimensions of any videos to be resized for certain social media platforms?

Vantage Pictures also offers professional photography services. Do you foresee any need for product/lifestyle photos to be shot alongside the video? If so, please outline your requirements.

Additional Info

Anything else you'd like to add? Feel free to leave comments or questions here and we'll get back to you right away!

If you have any other materials you'd like to share, please attach them here. Official briefs, company decks and product slideshows are always helpful!

Keep attachments under 25MB please!