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The stuff that happens between "action" and "wrap." Behind-the-scenes breakdowns, creative insights, and industry news — plus the occasional war story from set. This is where we talk shop.

Vantage Pictures and realme turn nightlife into an AI-powered dream in “Live For Real” campaign

When realme set out to launch its new 15 Series 5G, the brief was simple: make it feel alive. What emerged was Live For Real – a high-voltage night odyssey that pulses with energy, style, and movement. Produced by Vantage Pictures and directed by Guy Bolandi, the film transforms an ordinary night out into a dreamlike blend of AI magic and disco-era glamour.

Confidence in every frame: Ulike taps Vantage Pictures for humorous beauty campaign

Ulike, a global beauty tech brand known for its at-home IPL (intense pulsed light) hair removal devices, has carved out a niche by helping women achieve salon-quality results—comfortably, conveniently, and pain-free. As the brand set its sights on the global market, it needed a campaign that went beyond features to speak to something deeper: confidence, intimacy, and self-empowerment.