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Confidence in every frame: Ulike taps Vantage Pictures for humorous beauty campaign

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Ulike, a global beauty tech brand known for its at-home IPL (intense pulsed light) hair removal devices, has carved out a niche by helping women achieve salon-quality results—comfortably, conveniently, and pain-free. As the brand set its sights on the global market, it needed a campaign that went beyond features to speak to something deeper: confidence, intimacy, and self-empowerment.