Hyundai Progress for Humanity

Global branded documentary campaign for Hyundai Motor Company.

Hyundai IONIQ5 Progress for Humanity Design Teaser

The lines between living space and moving space are being blurred. Activities that people wish to conduct in the car is evolving and getting much more diverse and complex. The goal of Hyundai designers is to develop cars that are safer and smarter, going above and beyond people's expectations. It's what good design should be: to be progressive, to be innovative, and to be proactive caring.
Production
Brand Hyundai Agency CNN Create Production Company Vantage Pictures EP Shelley McMorrow Director Junhyung Kim Creative Director Paul Moore Line Producer Sejin Park Agency Producer Dan Epstien
Post
Post House Bonjour Saigon Editor Andrew Pigott

Hyundai IONIQ5 Progress for Humanity Driving Toward a Sustainable Future with David de Rothschild

For the last decade, adventurer and environmentalist David de Rothschild has been trying to push the plastics conversation. His relationship with Hyundai started in 2016 as both realized they shared a common understanding of our planet's future.

Today we live with a greater understanding of sustainability challenges – and with a host of solutions, too. IONIQ, Hyundai’s new electric line-up, utilizes sustainable materials that will allow the vehicle to perform with a much lighter footprint. By listening and learning from others, there’s an opportunity for the whole system to shift to a more sustainable way of being. If we join hands, sustainability for human progress is within our reach.

Hyundai IONIQ5 Progress for Humanity Experiencing More in a Tiny Home

In search of adventure and a simpler lifestyle, this family hit the road in a tiny, traveling home. Leaving routine behind, the Collier family found freedom spending time together – exploring the length and breadth of New Zealand and its stunning scenery.