YouTube Shopping

TVC campaign for YouTube Shopping, connecting APAC creators to a new way of turning their content into income.

YouTube Shopping Reason To Believe India

Directed by Salihin Ramli, this campaign for YouTube Shopping—a feature that turns creators' existing content into a direct path to earning—was built around four physical sets constructed from scratch in Vietnam, each one designed to hold two visual worlds: a grounded reality and a more imaginative dream environment for the creator to step into.

Shot across five studio days with creators from India, Indonesia and Korea, the production paired live-action performance with hybrid visual effects to expand each set beyond its physical footprint, giving every market its own distinct look while keeping the throughline consistent.

In practice, that meant scaling a single regional idea into sixteen individual films without ever losing the personality of the creator at the centre of each one.

Production
Brand YouTube Production Company Vantage Pictures EPs James Duong, Clover Ho Director Salihin Ramli Producer Hà Nguyễn Line Producers Blue Dang, Hang, Dennis Ha 1st AD Chop TN 2nd AD Lê Minh Thuận PAs Doan Quang Trung, Dylan Ha, Tu Quyen Transport Trung Oanh, Mat Troi Vang Chaperones Vi Huỳnh, Phuc Phan BTS Trần Hoàng Quân, Leo Nguyễn Danh Nghĩa Catering Trường Võ Sound Recordist Cong Creative Assistant Lynn Nguyen Creative Producer Noah Nguyen Creators' Manager Huỳnh Mai Cát Linh Director's Assistant Tyan Klass Interpreter & Chaperone Tran Thi Mai Xuan, Minh Hieu, Vynn Location Stylish Media Studios Tech Team Lê Minh Thuận, Mạnh Khang
Camera
DOP Kelvin Chew Focus Puller Yaua DIT Quách Hải Thọ Kelvin's Assistant Nguyễn Lê Pha
G&E
Rental House PS Vietnam Gaffer Pham Thai Tuan
Art
Art Director Microwave Soups Props Master Lê Lộc Wardrobe STYLUS Agency Hair & Makeup Mai Tấn Sang Storyboards Wang
Stills
Photographer Gerald Goh KV Team Wala Wala Pictures On-set Photographer Leo Nguyễn Danh Nghĩa
Post
Post Supervisors Thạch Thảo, An Pham Editor An Nguyen Assistant Editors Huy Lê Colorist Matthew Chan Sound Design & Mix Pitch Audio+Magic VFX Basugaa Studio Online Huy Lê Motion Graphics IT, Alex, Huy Lê 2nd Offline Editor Huy Lê AI Sider, Storyboard, Huy Lê Conform & Mastering Huy Lê Stillo Huy Lê VFX Lead Alex

YouTube Shopping Reason To Believe Indonesia

YouTube Shopping Reason To Believe Korea